Dairygold Food Ingredient's Customer Marketing resources have the objective of creating customer awareness of our products/services through techniques such as advertising, branding, public relations, market research, event organisation and direct mailing.

We are continually assessing and developing our product portfolio. We never rely on our past successes to dictate our future. We listen and react to the needs of our customers but also look to pre-empt consumer demand driven by lifestyle changes, dietary needs, taste, product functionality and convenience. Reacting quickly to market dynamics – we are constantly engaged in predicting what will be next!

Some rebranding will take place on current product lines in 2009.

• The FSA have suggested salt reduction targets across a range of foodstuffs and have suggested by 2012 the salt content of Cheddar is 1.8 and Soft Cheese is 0.6 targets, however the salt content of cheese determines the safety, body and development of a cheese.”
  
  
• A continued focus on health and obesity has not only seen a growth in the range of ‘healthy products’, but forced a dramatic improvement in flavours and quality of the reduced and low fat offerings (Pumpable Soft Cheese, Pizzamelt...)