Leading cheese supplier Dairygold Food Ingredients UK Ltd (DFI) has appointed New Zealander Cherie Froude as its new business development manager. In addition to managing a number of industrial accounts for formatted cheese, part of her brief is to focus on the company’s range of innovative cheese powders as a solution that delivers cost effective, high quality results.
DFI has fused its long history of cheese-making with technical expertise to perfect its broad range of cheese powders, marketed under the ‘Taste… Discovering Flavour ™’ brand.
DFI’s versatile range of cheese powders can be used to enhance cheese taste in a long list of products including breads and pastries, soups and sauces, ready meals, pizza, crisps, biscuits, dips, canned food and baby food.
Commenting on her appointment, Cherie said: “Part of my brief is to develop cheese powders and soft cheeses, growing sales and finding new sales areas.
“Cheese powders are an exciting growth product for DFI. They’re manufactured in our French production site from natural cheese and dairy ingredients, and deliver the characteristic flavour of cheese in a versatile and user-friendly format.
“Specific opportunities for cheese powder include snacks, bakery, ready meals, sauces and flavouring blends, so keeping up to date with these markets is also an important part of my role.
“My day-to-day tasks include working with customers to select the ideal product for their application from our range of high quality cheese powders. This could be a French goats cheese powder for a premium snack line, or a mature Cheddar powder to provide a cheesy note in bread. Each of our customers has their own unique requirements, which keeps my job interesting!”
Cherie spent the three years prior to her DFI appointment working for multi-national dairy company Fonterra in Hamburg, Germany, as an applications technologist, showing customers how to use Fonterra’s dairy-based products.
Prior to that she spent four years in her homeland working in production development.
Away from the hurly-burly of the cheese manufacturing industry, Cherie’s hobbies include outdoor pursuits including hiking, skiing and cycling.
Dairygold Food Ingredients UK Ltd, Ireland`s second largest milk producer and supplier of top quality cheeses and dairy ingredients, has scooped six accolades at the International Cheese Awards at Nantwich.
Three of Dairygold’s cheeses were given Gold awards by a panel of expert judges from the dairy industry. These were Dairygold’s Grated Mature Cheddar, which scooped the prestigious Bradbury & Son Award for the second year running, Irish Mature Cheddar, which won the Guy Smith Trophy for Best Single Mature Cheddar, and Grated Red Leicester.
Dairygold also picked up Bronze for a ‘Display of Cheese on a Cheese Board’. The Extra Mature Cheddar was ‘Very Highly Recommended’, as was the Gran Alto.
Now in its 114th year, this year’s competition was greater than ever, attracting over 3,700 entrants from 26 countries.
Richard Paul, Show Chairman, said: “We had 3,700 entries in all, which is a record, and the standard across the board was extremely high – our panel of 150 judges really did have their work cut out to make their selections”.
Dairygold Food Ingredients UK Ltd’s Sales & Marketing Director, Terry Cunningham said: “We’re absolutely delighted with the results at Nantwich. They are testimony to our heritage, hard work and the dedication that goes into our cheese making. We’re also particularly proud of winning the Bradbury & Son Award again this year, as it shows that the quality of our cheeses is consistently good and they always taste great.”
“We pride ourselves on manufacturing from the finest natural ingredients, using generations of cheesemaking craft and expertise to provide the very best products for our customers. While Dairygold is well-known as a major dairy ingredients supplier, we will continue to innovate with our active NPD work to meet future taste and flavour preferences.”
The success follows last year’s event, when Dairygold won five awards.