Dairygold balances the consumer desire for flavour and value with a new range of speciality cheeses.
With a well-established presence in the Food ingredients market, this year Dairygold Food Ingredients is actively looking to increase its market share in both the retail and foodservice channels with the creation of The Imokilly Cheese Company.
The brand is destined for export to both the UK and mainland Europe as well as being launched in the domestic Irish market.
"Dairygold is well known as a major dairy ingredients supplier, but our market within consumer foods is less well established and in order to position ourselves better we have created this specific brand."
Overall, the range will include 12 products, with different varieties available in different geographical markets, depending on the local tastes and consumer demand with an active NPD agenda to meet future taste and flavour preferences.
Svitlana also states "This is what The Imokilly Cheese Company can offer: a quality product with authentic flavour, offering the consumer good value"
Launching the range this summer, Svitlana says "to successfully launch this brand into the retail market in the UK and Europe would be a great achievement for Dairygold and I'm sure the concept will be well received."